The Daily Struggle Movement (TDSM) is about giving the younger generations a voice and podium from which they can be exposed to and heard by a selected and concentrated audience. A large number of young artists and entrepreneurs have to face the fact that, due to social media, there is a huge amount of competing data vying for attention. As a direct result of this constant flood of information, a huge amount of talent goes unrecognised on their respective platforms. TDSM seeks to rectify this by showcasing the intense and unique raw culture forged by Millennials and those of Generation Z. It is aimed for this to be accomplished through providing a separate medium for millennial news and talent to cultivate a presence within, separate from the constant unfiltered media that plagues traditional mediums.